Lime Wire LLC is seeking a dynamic and proven VP OF MARKETING AND SALES.

Reporting to the CEO, the VP of Marketing and Sales will be responsible for articulating, developing, and driving Lime Wire’s brand strategies through marketing and communications efforts to maximize revenue from current and future products.

Responsibilities:

MARKETING
• Perform competitive analyses of Lime Wire’s products and those of competitors
• Develop product positioning to clarify and solidify Lime Wire’s place in the market
• Help define and segment product objectives, target customers, and business goals
• Ensure that products and services are conceived, developed and promoted with a market-driven perspective
• Align requirements and enhancements for new and existing products with user and customer needs
• Develop Lime Wire’s brand globally
• Evangelize the Lime Wire brand, internally and externally
• Develop and deliver effective product and service launches, marketing campaigns, and promotional sales materials that result in revenue growth
• Foster marketplace understanding throughout the organization
• Establish and maintain internal communications, and provide marketing advice and guidance to all departments to ensure that marketing efforts are consistent and effective
• Lead conversations with business partners on marketing-related strategies and issues

SALES
• Work with product, management and engineering teams to plan and execute the effective promotion, distribution and sale of products and services
• Develop and direct the company\'s global sales strategy by:
o Identifying target markets
o Assessing the needs of foreign customers
o Evaluating competitors
o Discovering market niches
o Adapting products and services for the target market
o Launching the product and creating customer awareness

Requirements:
• At least 8 years experience working in marketing, sales and/or strategic services organizations with client-side experience
• Experience in a digital media company guiding the development of consumer brands
• Direct experience with successfully creating and executing strategic positioning, creating brand platform, visual identity standards, product migration plans, and bringing brand to life through software applications, advertising creative, corporate Web site, and industry events
• Demonstrated success in creating and executing detailed marketing and go-to market plans
• Strong strategic skills as well as tactical expertise
• Qualitative and quantitative research expertise
• Exceptional ability to discern consumer insight and human truth from mounds of data and apply insight to marketing program development
• Avid student of how technology and digital media are evolving to meet the needs of the ever more powerful consumer
• Proven social media skill sets
• Ability to influence others and work collaboratively in order to produce results across multiple functional teams
• Experience working globally to roll out a brand and support development of local marketing plans a plus
• Bachelor’s Degree in marketing, MBA with a marketing focus preferred
• Ability to operate in a very fast-paced environment with multiple high-level priorities
• Ambition, accountability, and drive to do things in a new way

Lime Wire prides itself on its great products, one of the most engaged user bases in the world, and an incredible team of talent. Since launching the LimeWire application in 2000, we have continuously sought ways to empower our users. Recently, we have been busy with the launch of the LimeWire Store and creating more ways for Lime Wire’s peer-to-peer community to connect.

Still, we are determined to do much more and seek gifted and inspired people to join our team.

We offer competitive salaries, excellent benefits, and great perks including 5 weeks of vacation per year, free lunches, snacks and drinks, tickets to cultural and athletic events, company-sponsored outings, fabulous rooftop parties, and coworkers who are also great friends. Located in downtown Manhattan, we foster a happy, healthy work environment where a free exchange of ideas is encouraged. Ideal candidates thrive in our do-it-yourself, entrepreneurial atmosphere.

Interested in Lime Wire? We look forward to hearing from you.